story: The founders of Your Super had seen firsthand the healing benefits of plants and set out to create a line of plant-based superfood smoothie powders. They needed a visual identity that matched their mission of promoting health and happiness through supplements. We stepped in to handle the brand refresh. We started with a detailed strategy that guided everything from the website and social media to packaging and copy. We created a clear, color-coded design that made Your Super stand out on crowded shelves. The result was a brand that effectively communicated its benefits and quickly became a popular choice among consumers.
client: Your Super
studio: Outset
role: Account Manager
project:
Visual Identity, Art Direction, Strategy, Copy + Tone, UX/UI Design