Visionary Brand Leader | Producer | Artist
Based in Los Angeles, CA
Story: Xumo takes the hassle out of finding something to watch, which we all know can take...forever. So, our campaign was centered around this simple, yet effective idea: “Life is hard. Xumo is easy.” Launching its first-ever awareness campaign, Xumo was on a mission to show consumers just how easy streaming can be. The campaign spanned CTV/OLV, social, digital nationally, and regional targeted OOH in the brand’s key markets (LA, NY, and ATL).
Brand: Xumo
Studio: Mekanism
Role: Brand Supervisor
Project:
Production, OOH