visionary brand leader | producer | artist
based in los angeles, ca
story: Xumo takes the hassle out of finding something to watch, which we all know can take...forever. So, our campaign was centered around this simple, yet effective idea: “Life is hard. Xumo is easy.” Launching its first-ever awareness campaign, Xumo was on a mission to show consumers just how easy streaming can be. The campaign spanned CTV/OLV, social, digital nationally, and regional targeted OOH in the brand’s key markets (LA, NY, and ATL).
brand: Xumo
studio: Mekanism
role: Brand Supervisor
project:
Production, OOH