story: Rosetta Stone approached us with a simple request: they needed some fresh and funny TV spots. After we developed a strategic plan and figured out how to make their ads stand out in the crowded language-learning market, our creative team went wild and came up with a simple but powerful campaign line: "Now We're Talking." The campaign features three unique characters, each on their own language-learning adventure in Spanish, German, or French. The campaign aired nationally on Broadcast, CTV/OLV, and social media.
brand: Rosetta Stone
studio: Mekanism
role: Brand Supervisor
project:
Strategy, Creative Development, Production