Story: Lightning Fit is the key to allowing mind, body, and science to work together and optimize health for your best you. Through innovation and smart technology, we activate a power within. This is the frontier of fitness, with an unstoppable “I’ll meet you at the top” mentality. From strategy to crafting the enirety of the brand refresh, we set out to create an identity that was just as innovative as the product.
Client: Lightning Fit
Studio: Outset
Role: Account Manager
Project:
Visual Identity, Strategy, Art Direction, Copy + Tone, Web Design